Accreditation at a value...
 
Marketing Department

  BLA 201        The Legal Environment of Business
       Examines the framework of the American legal system and its impact on the environment in which business operates. Sources of law, including constitutional, statutory, administrative, and common law principles, that define the relationships between government and business; buyers and sellers of goods and services; and employers and employees are discussed.
 


  BLA 302        Special Subjects in Business Law
       In-depth coverage of the legal topics of contracts and sales. It is intended as a partial preparation for the uniform Certified Public Accountant (CPA) examination and thus provides students with an adequate knowledge of the most widely examined subjects. Provides marketing students with a detailed knowledge of the legal topics that they will use in their careers and covers basic legal topics highly useful to management majors and all persons engaged in business.
 


  BLA 303        Legal Problems in Business
       Special legal problems in business will be considered at length, such as consumer credit regulation, insurance, personal law relating to decedent's estates and Social Security, preparation for the CPA examination, etc. This course may be taken more than once (but not more than three times) for credit if the subject matter of the course is not duplicated.
  This course may be taken again for credit
 


  MIS 301        Introduction to Business Software
       The goal of this course is to teach business majors the uses of standard business software for solving standard business problems. The focus is on spreadsheets and presentation software systems.
 


  MKT 200        Survey of Marketing
       Examines the impact of marketing systems in producing a standard of living in local and global economies. Topics include the structure and functions of marketing within an organization, the role of customers, and the competitive, political/legal/regulatory, economic, social-cultural, and technological environments in which these systems operate. May not be taken for credit after completion of any other marketing course. Open to nonbusiness majors.
 


  MKT 325        Marketing Management
       Study of the processes involved in planning and managing marketing activities in organizations. Emphasis on case studies and applications of the decision-making process.
  Prerequisites for this course:  ACC 201, BLA 201, ECO 112, 251, MAT 105 or 107 or 108 or 161
 


  MKT 330        Consumer Behavior
       Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought.
  Prerequisites for this course:  MKT 200 or 325 and permission of instructor.
 


  MKT 340        Personal Selling
       Analysis of the selling process applied to sales calls and sales strategies, communication, persuasion, motivation, ethics, interpersonal relationships, negotiations, and professionalism. Emphasis on case studies.
  Prerequisites for this course:  MKT 200 or 325 and permission of instructor.
 


  MKT 350        Advertising and Sales Promotion
       A study of advertising and sales promotion management with a major focus on organization, media, strategy, campaigns, legal control, consumer behavior, budgeting, and the coordination of these activities with overall marketing programs.
  Prerequisites for this course:  MKT 200 or 325 and permission of instructor.
 


  MKT 360        Marketing Research
       Systematic definition of marketing problems, strategies for data collection, model building, and interpretation of results to improve marketing decision making and control.
  Prerequisites for this course:  MKT 325
 


  MKT 370        Marketing and Technology
       The purpose of this course is to familiarize students with the role technology now plays in the field of marketing. Virtually every area of marketing from identifying customers to designing products to promotion to delivery is now affected by technology. Moreover, marketing managers must not only be aware and understand these technological factors, but they must also know how to use them to gain competitive advantage.
  Prerequisites for this course:  MKT 325.
 


  MKT 404        International Marketing
       Historical and theoretical background of foreign trade, world marketing environment and world market patterns, marketing organization in its international setting, and international marketing management.
  Prerequisites for this course:  MKT 325.
 


  MKT 406        Managing Sales
       Source, technique, and theories applied to problems encountered in managing a sales force in the areas of administration, policy, organizational structure, personnel selection and evaluation, sales training, compensation, forecasting, establishing territories and quotas, and sales analysis. Emphasis on case studies.
  Prerequisites for this course:  MKT 340 or permission of instructor.
 


  MKT 410        Independent Studies in Marketing
       Special research projects, reports, and readings in marketing. Open to seniors only.
  Prerequisites for this course:  Permission of instructor.
 


  MKT 425        Marketing Strategy and Planning
       Application of the skills required for effective managerial decision making and communication using a team approach. Emphasis on case studies, computer simulations, and the development of a marketing plan; oral and written presentation of results.
  Prerequisites for this course:  MKT 325, and 360.
 


  MKT 440        Senior Seminar in Marketing
       Team research projects that require an in-depth investigation of a current topic in marketing, and the preparation and presentation of an oral and written professional report.
  Prerequisites for this course:  Senior standing and 12 credits in marketing, including MKT 325 and 360.
 


  MKT 460        Marketing Internship
       The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world.
  Prerequisites for this course:  Permission of instructor and department chair.
This course may be taken again for credit
 


  MKT 461        Marketing Internship
       The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world.
  Prerequisites for this course:  Permission of instructor and department chair.
 


  MKT 490        Special Topics in Marketing
       Special topics in marketing not covered under existing, regularly offered courses.
  Prerequisites for this course:  MKT 325 and permission of instructor.